New safety campaign targets young workers in British Columbia

RICHMOND, B.C. – British Columbia’s occupational health and safety authority has launched an awareness campaign aimed at young workers, to encourage them to raise safety concerns with employers. The WorkSafeBC campaign, called Listen to Your Gut, is also targeting the province’s employers with a video series titled What I Know Now, which features employers remembering their first jobs in their youth and the safety lessons they learned, according to a news release that WorkSafeBC sent out on July 19. The goal is to get more young workers to feel comfortable speaking out about workplace situations they deem unsafe. “All young-worker injuries and deaths are unacceptable,” Trudi Rondou, WorkSafeBC’s senior manager of industry and labour services, said in a media statement. “We want to address reservations young workers may have about raising safety concerns with their bosses, encourage them to trust their instincts and help them understand their rights and responsibilities on the job.” British Columbia saw 18 fatalities among young workers from 2012 to 2016, according to WorkSafeBC.

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